Tuesday, October 23, 2012

|Holika Holika| Heart Ful Moisture Lipstick Baby Beige Review

Hi Ladies~! Another lip product review! I think this is the last for now unless I'm forgetting something!
This time I want to show you something by Holika Holika. It's the Heart Ful Moisture lipstick in shade BG401 a.k.a Baby Beige. BG stands for beige. The colour of the lipstick in the retail picture looks more like beigey mauve. But it looks totally different in real life.

The chart with all colors. BG401 color is the first one. It looks different on the picture! When I saw it the first time I thought there was something wrong. But that's just bad photography I guess.

I like how shiny and smooth is the finish on my lips. But I'm not very happy about the shade. Also is not very pigmented.

The packaging is pink with cute white pattern and metallic finish which I love. The size is a little bit smaller than the Etude lipsticks.

I like the heart shape of the stick. It's a cute feature!

Description on box: Lovely heart-shaped moisture & high color formation lipstick which is smoothly and easily applied as melted on lips. With its vivid color and soft fit reflection effect, this moisture lipstick is applied easily and colored clearly as melted on lips. Furthermore, a high moisture essential oil complex (sweet orange oil, grapefruit oil, olive oil) is included, protecting lips with full moisture.

Moisturizing - Yes
Vivid Color - No (at least not this shade)

The scent is artificial cherry which makes me sick. I had this since I was a kid. It's like my system can't tolerate artificial cherry smell. I get sweaty and my stomach hurts when I sniff it. Unfortunately... But I can't smell it while it's on my lips!

Pretty natural colour for every day use. I'm guessing perfect for school. I overall like this lipstick and I would wear it to go out for shopping, work and for lunch but not really for going out during the night.

My Rating: 

So that's all with the review! I wanted to say if you have any products in mind that you would like me to review feel free to post your suggestions as comments. I'd be more than happy to read them and if the product would work for my skin type I would do my best to get my hands on it and try it in the future!

Thank you for reading!
* I forgot to say that it has a little bit of sparkle in it. Tiny glitter than you can barely notice!


  1. I still think it looks cute on you, but it's too bad it's so lightly pigmented.

  2. Too bad it's not pigmented, the packaging is really cute though....


  3. Packaging is so cute, but I reach for lipsticks because I want colorrrrr!

  4. Hiii Eva!(^v^)ノ ~
    I would really like to read reviews of more Etude House products, skincare (moisturizers and blackhead removers) or anything you want because i really, really like your blog!!!(≧ v ≦)
    Hope you have a cute day!
    We read later, bye bye!;3

    1. A lot of Etude reviews coming! But I'll have to take a break from buying @.@)

  5. It's a very natural and beautiful color, I like it, it looks very nice on you =)

  6. Aaah! These lipsticks are so cute! This is the first time I've seen them. It's too bad about the cherry smell though - I totally understand the sick reaction. When cherry scents are done well, I can handle them, but most of them smell like cough syrup to me.


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